We scaled this Boston skincare company globally in record time.
We helped a Boston skincare company expand globally, delivering remarkable results through our Meta Ads strategy. In Campaign 1, we saw a 4.58 ROAS, Campaign 2 delivered an even higher 6.66, and Campaign 3 still brought in a solid 2.99. With targeted audience segmentation and optimized creatives, we generated over $350,000 in revenue. This case is proof that with the right approach and constant refinement, scaling globally is not just possible—it's efficient and highly profitable.
168.1%
We grew their sales by:
Why she reached out even though she was already crushing it
When we first got the call, we were honestly a little confused. This Boston-based skincare brand was already seeing great sales, with a solid foundation and a strong customer base. It seemed like they were doing everything right.
So, why did they reach out to us? The reason quickly became clear: she recognized the untapped potential her brand had and knew that with the right approach, they could scale even further. Despite their success, they were curious if we could help them expand to new heights and reach even more customers.
As is our usual process, we asked how she found us. It turns out, she discovered us through recommendations—which speaks volumes about the results we’ve been delivering.
After showing her the results we’ve achieved with similar brands, it was obvious—this skincare company wasn’t just doing well, they were on the verge of something much bigger. And that’s where we came in, ready to take their success to the next level.
Identifying what we needed to improve
Once the call was over, we dove straight into the onboarding process, fully focused on understanding the brand’s existing strategy. The first step was to analyze everything they were currently doing to see what was working and, more importantly, what wasn’t. We asked ourselves: What’s driving their current success? Where are the gaps? What’s holding them back from reaching their true potential?
We knew we had to dig deeper to uncover areas for improvement. From their audience targeting to their ad creatives, we left no stone unturned. We reviewed their existing campaigns, examined their customer behavior data, and identified the areas where we could have the most impact. The goal wasn’t just to make minor tweaks—it was to find the critical adjustments that would lead to real, measurable growth.
Once we had a clear picture, we mapped out a strategy that would not only optimize their current efforts but also set them up for long-term success. This process wasn’t about quick fixes; it was about creating a blueprint for sustained growth that would take their brand from good to great. The roadmap was ready, and we were primed to execute.
Getting it right from the start…
We kicked off with a relatively small budget, but we weren’t intimidated. In fact, it was the perfect opportunity for us to prove we could deliver real results right from the beginning. The client had given us a one-month window to show progress, but that wasn’t just a timeframe—it was a test. She’d worked with other agencies before who promised the world, only to fall short. Those agencies asked for high retainers but failed to deliver the kind of results that would justify the investment.
We knew this was our chance to demonstrate not only our expertise but also our commitment to her success. Every decision we made was aimed at maximizing impact within the limited budget. We took a long, hard look at her current strategy and made sure we were laser-focused on the key areas that would bring in the best results. Our goal wasn’t just to meet expectations but to completely exceed them.
We optimized the ads for perfect targeting, tailored the creative to resonate deeply with the audience, and ensured the entire customer journey—from the first impression to the purchase—was as seamless as possible. The campaign was designed for maximum efficiency, with every dollar spent working to deliver the highest return possible.
The results spoke for themselves: 514 purchases, generating $25,904.46 in revenue, and a ROAS of 4.58. Not only did we hit the mark, but we exceeded what most people thought was possible with a small budget. We didn’t just make her feel confident about our approach—we made sure she knew we were in this for the long haul. That first month wasn’t just about hitting short-term goals; it was about proving that we could deliver the kind of results that would sustain growth over time.
After seeing these results, we made sure she knew that we weren’t going anywhere. This wasn’t a one-time success; it was a signal of what was to come. And we were just getting started.
How we proved ourselves in the first month
Our strategy was starting to pay off, but it was time to hit the real milestone—our second call, marking the end of the first month. We had been checking in every two weeks, but this call was different. She was absolutely blown away by the results we’d delivered.
It wasn’t just about the numbers—it was the transformation. She’d been through it all before. Other agencies had taken her money, promised the world, and left her with nothing to show for it. But here we were, showing her real results. She couldn’t believe how much we’d accomplished with the small budget we had to work with.
We’d turned the tables. 514 purchases, nearly $26,000 in revenue, and a ROAS of 4.58—those weren’t just numbers; they were a reflection of the trust we had earned and the power of the work we had done together. She wasn’t just happy; she was relieved. She had finally found a team that understood her business and delivered on their promises.
After months of disappointment, we had shown her that not all agencies are the same. We weren’t just another agency; we were a partner committed to helping her succeed. She was excited to continue the relationship, and we knew this was only the beginning. The journey was far from over.
We had only scratched the surface, and now we were more motivated than ever to push even harder and take this brand to new heights.
Scaling it up like never before…
We weren’t here to play it safe. Once we proved ourselves in the first month, there was no room for hesitation. The results had exceeded expectations, and we knew exactly what needed to happen next. It was time to scale the second campaign hard and fast.
We didn’t want to be average. We didn’t want incremental growth. We were here for explosive growth.
So, we cranked up the budget, fine-tuned the targeting, and optimized every creative element. It wasn’t just about spending more—it was about doing it the right way, with strategy and precision. We knew the brand was ready to take off, and we were the ones who could make that happen.
As the campaign started running, the numbers began to speak for themselves. We spent $16,221.40 on ads, and the results were staggering. 335 purchases. Over $108,000 in revenue. And a ROAS of 6.66. It wasn’t just a win—it was proof that our approach was working, and it was working fast.
We didn’t just meet expectations. We blew them out of the water. This wasn’t about hoping things would work out; this was strategy in action. We used the data from the first campaign to refine our approach and make sure every dollar spent was maximized for the best possible return.
She was seeing numbers she hadn’t seen before. Numbers that changed her entire perspective on what was possible with paid ads. After working with agencies that didn’t deliver in the past, she was finally seeing results that made her believe in the process again. That’s the power of getting the strategy right.
We didn’t just throw money at the problem. We took the lessons from campaign one, applied them, and refined our approach. Every part of the second campaign was optimized to the max. We didn’t just scale the ad spend—we scaled the results, too.
The second campaign wasn’t about bigger budgets and higher spends. It was about maximizing every dollar, every click, and every impression to get the most out of what we were doing. We understood the brand, its customers, and what it needed to grow. We got to work immediately, and we didn’t stop until we hit our goals.
By this point, it was clear: we weren’t just another agency. We were the agency that delivered. The second campaign proved that. We had cracked the code, unlocked the brand’s potential, and set the foundation for even bigger growth in the future.
And we weren’t done yet. This was only the beginning. We were just getting started.
Taking the leap into bigger growth
We had just crushed the second campaign. The numbers were off the charts, and the brand was booming. But there was still one big question looming in the air: Could we go even bigger?
We weren’t satisfied with what we’d already achieved. We weren’t here to settle for good enough. But she was hesitant. She had worked with other agencies before, thrown money at campaigns that promised the world, only to see the results fall short. The last thing she wanted was to risk it all on something that might not work. I get it. It’s a big decision when you’re about to scale by a huge margin.
The real challenge she was facing? A common problem many businesses encounter when scaling ads—diminishing returns. She wasn’t sure if increasing the budget would result in the same high ROAS, or if it would lead to the dreaded point where more money spent actually resulted in lower returns. It’s a real concern, and one that often holds businesses back from taking the next step.
So, we got on a call. She asked, “What happens if we go bigger and it doesn’t work?”
We understood her doubts. She’d been burned before. We couldn’t just talk our way out of this one. We needed to prove we were the ones who would make it work. We reassured her that we’d made the right adjustments, had the data, and the insights to scale properly. This wasn’t some gamble—we were confident in the plan. But we also made it clear that this would be a test. There would be risks. But that’s how you go from good to great.
She was still unsure. The idea of putting more money into a campaign with the hope that it would pay off was nerve-wracking. And, to be honest, it’s a big leap when you’ve already seen success and you're about to push it even harder. But at the same time, she knew that if we pulled this off, it could change everything. So, after some back-and-forth, she agreed to trust the process.
And let me tell you, the moment we got her to commit, the game changed. We weren’t just pushing ads; we were pushing boundaries. We knew the stakes were higher, but we were ready for it. She was ready for it.
That was the moment we knew we were no longer playing in the minor leagues. We were about to make a play for the big leagues. And we weren’t going to stop until we hit that home run.
Expanding reach with a bit more risk…
By the time we reached the third campaign, we had already crushed the first two. The momentum was there, and we were ready to take things to the next level. But this time, we weren’t playing it safe. We decided to shift gears and target a broader audience, going beyond the hyper-targeted segments that had worked so well in the past. We knew there would be more obstacles—expanding our reach was going to dilute the precision that we had fine-tuned, but it was a risk we were ready to take.
When you broaden your targeting, there’s always a chance your ROAS isn’t going to hit the same high marks as before. The more general the audience, the more challenging it becomes to maintain the same level of precision and results. And that’s exactly what happened. But the question wasn’t whether the results would be as perfect as before. The real question was: Could we scale even further, drive even more revenue, and prove that the growth we were after would pay off in the end?
Well, the answer was yes.
In the third campaign, we spent $73,756.99. We generated 2,418 purchases, bringing in $220,674.79 in revenue, which resulted in a ROAS of 2.99. While this wasn’t the sky-high 4.58 or 6.66 we had seen in the earlier campaigns, it was still a significant return on the investment—and most importantly, it showed that we could handle the next level of growth.
At this point, it was no longer just about hitting those big ROAS numbers. We had to prove that we could scale smartly and sustainably. While the ROAS had dipped a bit, the volume of sales and revenue we were driving was undeniable. This is the reality of scaling—sometimes, you can’t expect the same perfect results, but the sheer growth in the long-term potential becomes even more valuable.
She was thrilled with the results, and I mean genuinely happy. Even though the ROAS wasn’t as high as before, she knew the bigger picture: more sales, more visibility, and a business that was well on its way to a larger audience. The real win here wasn’t just in the numbers—it was in how we approached the challenge and successfully overcame it.
She was confident now, and so were we. This campaign had proved that we could deliver results even when we expanded our targeting and faced new obstacles. The success wasn’t just about one perfect number—it was about a steady, consistent increase in revenue and long-term growth. We were no longer simply reacting to the market; we were shaping it.
This was the kind of growth that wasn’t just about short-term wins—it was about setting up for something bigger. We were now playing a longer game, and she was on board for the journey.
A relationship that’s grown beyond just business
As we moved through each campaign, it was clear this wasn’t just about ad spend and numbers. It was about building something real, something that went beyond a typical client-agency relationship. From the very beginning, we knew that for us to truly scale her business, we had to become more than just a service provider. We had to become a trusted partner, someone who genuinely cared about her company’s growth and success.
And that’s exactly what happened.
Over time, our connection with her grew stronger. It wasn’t just about getting the results she wanted, it was about understanding her business, her challenges, and her vision. This wasn’t some transactional relationship where we just set up ads and let them run. We were invested in her brand’s success, and that’s something that can’t be replicated by just any agency.
To take it a step further, we didn’t just stop at phone calls and team calls. We flew to Boston with the whole team to visit her company. Being there in person, face-to-face, gave us the opportunity to really connect, understand the heart of her business, and dive into the details that made her brand unique. It wasn’t just about running ads anymore—it was about strengthening our partnership, understanding her company’s culture, and aligning on the big picture.
That visit wasn’t just a trip. It solidified our bond and deepened our commitment to helping her business thrive. We weren’t just a faceless agency behind a screen; we were an invested, hands-on partner who cared about every step of her growth.
To this day, she’s still one of our clients, and that’s something we’re incredibly proud of. The work we did together isn’t just a one-off project; it’s a lasting relationship built on trust, hard work, and shared success. We’ve proven that with the right approach, the right mindset, and the right team, we can do much more than just run ads. We can help businesses grow, scale, and build lasting partnerships.
And the best part? This relationship is still evolving. We’re not just content with where we are. We’re looking ahead, continuously exploring ways to push boundaries and achieve even more. Because that’s what it’s all about. Not just delivering results, but building something bigger, together.
Ready to take your brand to the next level?
If you're serious about scaling your business and breaking through the barriers holding you back, now is the time to act. We’ve helped brands go from struggling to sell a few dozen products a month to generating six figures in revenue—and we can do the same for you.
But here’s the thing: success doesn’t happen by accident. It takes the right strategy, the right execution, and a team that actually cares about your growth. That’s what we bring to the table. We don’t just run ads—we build strategies that turn clicks into customers and brands into industry leaders.
Book a call with us through Calendly, and let’s talk about how we can take your business to the next level. No fluff, no vague marketing speak—just a real conversation about what’s working, what’s not, and how we can help you scale profitably.
This isn’t just about running ads. It’s about building a brand that stands out, a business that thrives, and a future where you’re in full control. If that’s what you’re after, let’s make it happen.
Don’t wait for success to come to you. Click below to book your call now, and let’s start building something great together.
Book a call with us today through Calendly, and let's discuss how we can tailor a strategy specifically for your business. Together, we’ll work towards building a future that’s not just profitable, but also fulfilling.
