Here is why we won’t sell courses and become a guru.
Everyone's selling a course these days. How to build your agency in 30 days. How to make 10K a month working from Bali. How to build a life you don’t need a vacation from—just by buying someone’s $997 program.
It’s a tempting move. Easy money. Scalable. And if we wanted to, we could’ve jumped on that train a long time ago. People have asked us. Some even begged. “When are you dropping your course?” “Just one webinar and you’d kill it.” “You’d make more in a month than with client work.”
But here’s the thing no one really says out loud—most of the people selling you the blueprint haven’t actually walked the path. They made their money by teaching, not by building. And that’s not who we are.
We chose not to be another guru, because we’re still in the field. Still building. Still learning. Still making the mistakes most course creators stopped making years ago—because they stopped doing the work years ago.
We’re not selling a course. We’re selling results. And that takes more than a camera and a few cut-up videos from a Meta campaign.
Most people teaching the game never actually played it
Most people who are out there teaching business haven’t actually built anything themselves. They’ve learned a few concepts, watched a couple of webinars, and now they’re trying to convince you they have the answers. But when you dig a little deeper, you realize they’re just regurgitating advice from someone else who actually made it. They didn’t grind in the trenches. They didn’t face the challenges of dealing with clients who are frustrated, or trying to fix mistakes after a campaign doesn’t deliver. They didn’t live the process of scaling a business from zero to six figures.
Instead, what we’re seeing now is a whole industry of “gurus” who got rich from teaching others how to get rich, rather than actually running successful businesses themselves. Sure, they can make their presentations look polished and sound convincing, but what happens when you ask them for real, on-the-ground insights? You get generic advice that doesn’t actually move the needle.
And here’s the truth that most people won’t tell you: we could’ve taken the easy route, sold a course, and made money off of you. In fact, many people have begged us to launch a program. They’ve told us we could make more money in a single month than we do with our agency work. But here’s the thing: we’re not interested in selling something we haven’t actually built. We’re not about to sell a course when we’re still doing the work, still figuring out new strategies, still in the field making things happen.
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Why selling courses isn’t the path we’re taking
Selling courses might seem like a shortcut to easy money. And let’s be honest, the idea is tempting. You create one product, slap a price tag on it, and watch the revenue pour in as people sign up for the promise of quick results.
But here's the reality that a lot of "gurus" won’t tell you: selling courses isn’t as easy as it looks. It’s easy to market something like “The Ultimate Blueprint to Building a 6-Figure Agency,” but what people don’t realize is that you’re not truly helping anyone by selling them a shortcut.
We’ve seen it too many times—the course creators who focus more on selling the dream than actually providing value that leads to long-term results. And let’s be real, the majority of people buying those courses aren’t walking away with the transformation they were promised. They might feel motivated for a week, but then what? The truth is, most courses don’t deliver because they’re based on generic strategies that don’t account for the unique challenges businesses face in real-time.
We don’t want to be part of that. Our focus is on real work, real strategies, and real results. We’re not in this to sell empty promises. We're here to build something that lasts and to provide the value that only comes from experience.
Building a real business requires dedication, long-term vision, and yes, a lot of hard work. It’s not about taking shortcuts. It’s about doing the work, learning as we go, and continuously improving our processes.
That’s why we’re focused on what truly matters—getting real results for our clients, not just selling a shiny course to make a quick buck. If we wanted to go the course route, we could have done it ages ago, but we’re committed to what works.
We’re here to prove that there’s no substitute for experience, and no course can replace the knowledge gained from actually building and scaling a business.
Buying courses can help, but you still need to be in the field
We’re not here to talk bad about courses—there are certainly some excellent ones that provide real value and can speed up your learning. The knowledge they offer can save you time, point out critical strategies, and provide a structured approach. However, let’s be honest: not all courses are created equal. In fact, there are countless courses out there that make grand promises, showcasing flashy sales pages and success stories, but in reality, they don't deliver the kind of results they advertise.
A course might teach you all the theory and tactics, but theory doesn’t always translate to real-world success. A lot of these courses leave you with concepts that sound great in principle but fail when applied to your actual business. You can learn the tools, but unless you're actively using them in real-world situations, those tools won’t build anything. Courses can help, but the real learning happens through action and implementation, which takes time and practice.ugh action and implementation, which takes time and practice.
Courses are designed to be guides, but the most important thing they can't teach you is the hands-on experience that comes with running a business day in and day out. Sure, you might finish a course with a shiny new certificate and a notebook full of strategies, but that won’t magically make your business successful. What truly creates results is rolling up your sleeves and doing the hard work yourself.
There’s something irreplaceable about direct, practical experience. You can sit through hours of course content, listen to experts, and read all the case studies in the world—but nothing compares to the feeling of trying something, failing, adjusting, and succeeding. It's only through trial and error, dealing with real-life clients, and managing the day-to-day operations that you truly grow. That’s where the knowledge you gain from courses begins to come to life. The combination of learning and doing is what actually gets you to the level of success you’re striving for.
The harsh truth about running a business and why it’s not as easy as the gurus make it seem
Let’s be real for a second—there’s no shortage of gurus out there selling you the dream. “Build a 7-figure business in 30 days!” “Quit your job and live the dream!” “Follow my 5-step process to success!”
It sounds great, right? Who doesn’t want an easy path to success? But here’s the catch: those selling the dream aren’t usually the ones doing the real work. They’ve made their money by teaching others how to build businesses, not by actually building one themselves.
We could have easily jumped on that train—sold courses, become the guru—but we didn’t. Why? Because we’re still building. We’re still in the trenches. We’re not here to sell you a blueprint. We’re here to deliver real results, and that takes more than just a fancy camera and a few Stripe screenshots.
It’s easy to fall into the trap of thinking there’s a magic formula. You buy a course, follow the steps, and success will come knocking at your door. But running a business is a grind. It’s messy. It’s full of challenges, setbacks, and constant learning. The gurus don’t show you that part. And that’s the truth they don’t want you to hear.
Courses can be valuable, sure. But no amount of teaching will replace the real-world experience of actually doing the work. It’s about making mistakes, learning from them, and adjusting. It’s about being in the field, day in and day out, figuring out what works and what doesn’t.
We’ve made plenty of mistakes in our journey. We’ve taken on the wrong clients. We’ve tried to scale too quickly. We’ve hit walls, and we’ve learned the hard way. But every failure taught us something. Every setback made us stronger.
That’s why we don’t sell courses. We’re focused on results, not on selling a dream. The harsh reality is that success takes time, patience, and a willingness to keep going when things get tough.
If you’re looking for a quick fix, this industry probably isn’t for you. But if you’re willing to put in the work, face the challenges, and learn from every mistake along the way, then we’re the team you want by your side.
Why we don’t sell courses but host webinars instead
Here’s the thing—webinars are hands-down one of the most valuable tools we have when it comes to helping you build and scale your business. And no, we’re not talking about those pre-recorded, cookie-cutter webinars that promise to deliver “the secrets” in a quick 60-minute session. We’re talking about live, interactive webinars where we actually engage with you, answer your questions, and dive into real-time issues that are happening in our business.
Why are we so focused on webinars instead of selling courses? Simple—because courses are passive. They’re one-way communication, and they often don’t address the specific problems that come up as you work through the steps. You watch videos, you take notes, but you don’t actually get to apply the knowledge in a real-time context with someone guiding you along the way.
Webinars are different. They are dynamic. They give you the chance to get direct feedback and get clarity on your unique challenges. When you’re building your business, nothing beats the opportunity to ask questions on the spot, get tailored advice, and learn from the actual situations and decisions we’re making right now in our agency.
When we decided to go the webinar route, it was because we knew we wanted to offer more than just theoretical knowledge. We wanted to give you a chance to see what actually works in real-time. There’s no room for fluff here. No sugar-coating. We share what’s going on in our business right now, and you can ask questions and get advice that’s directly relevant to what you’re going through.
Courses often promise a lot, but they’re usually based on “what worked for me once” rather than taking a holistic approach to what you’re dealing with in your business right now. And sure, some courses are great, but they don’t allow you to ask those burning questions when you get stuck, or hear directly from the people who are actively running and scaling businesses—like us. We’re still in the trenches, still dealing with challenges, and that’s why we know what advice will actually move the needle.
And that’s where the real value of webinars comes in. It's about being in the moment, having access to direct support, and getting answers that are tailored to the specifics of your situation. You’re not just watching a course passively—you’re engaging, interacting, and learning in a way that makes real progress possible.
Let’s face it—there’s no “one-size-fits-all” solution in business. What works for one person might not work for another. But when you have the chance to discuss your particular struggles with someone who’s actively growing their own business, you get personalized insight that can take your progress to the next level.
So, while others are out there selling courses with “quick fixes,” we’re here building real relationships, answering questions live, and helping you solve the problems that are holding you back. In our eyes, that’s what true growth looks like. That’s why we focus on webinars—because real business growth happens when you’re actively engaged and getting the guidance you need, not when you’re left alone with a course and hoping it works.
Why we’re focused on results, not flashy promises
We see it all over the internet—big promises of “instant success,” “10K in 30 days,” or “passive income without lifting a finger.” It's tempting, right? Who wouldn't want the quick and easy path to success?
But here's the reality: nothing worth having comes easy. The path to success, especially in business, is paved with hard work, strategic decisions, and the willingness to face challenges head-on.
For us, it's always been about delivering real, tangible results. Not flashy promises or unrealistic expectations. We're not here to sell dreams; we're here to create success stories through our agency, one client at a time.
It’s easy to put together a course, make it sound appealing, and promote it as the magic solution. But in reality, it's the consistent, behind-the-scenes work that leads to real growth—whether that’s scaling an agency or building a personal brand.
We don’t want to be known for selling the fantasy; we want to be known for making things happen.
Our focus is on providing value and doing the work that’s necessary to get our clients results. Because, at the end of the day, that’s what truly matters. Success isn't about empty promises—it’s about consistent, actionable strategies that work.
The real journey starts when you stop looking for shortcuts.
If you're still chasing the next “hack” or “quick fix,” you're going to burn out. Success isn't built on shortcuts, and it definitely isn't about learning the theory in some overpriced course. It’s about doing the work. The long, hard grind. The endless trial and error. The real lessons that can only be learned through experience.
We’ve been in the trenches. We’ve made the mistakes. We’ve felt the pressure of not having it all figured out. But we’ve kept pushing forward, adapting, and evolving our strategies. That’s the kind of experience that brings real value—not some pre-packaged solution that promises results without understanding the complexities of your specific business needs.
We know it’s tempting to look for a shortcut, but the truth is, there is none. Real business growth doesn’t come from following someone else’s blueprint—it comes from putting in the time, learning from the mistakes, and refining your approach as you go. The results that matter are the ones you build with your own hands, not through someone else’s course or magic formula.
So, if you’re tired of the noise and you’re ready to focus on what truly works—building something sustainable that doesn’t rely on gimmicks—let’s talk. We're not offering some quick-fix solution; we’re offering results. Real results that will move your business forward.
If you're ready to get serious and take control of your business growth, book a call with us. Let’s create a strategy that’s built to last and deliver the results you’ve been looking for.
